Paddle integration
Affiliate tracking built for Paddle billing
Paddle's merchant-of-record model changes what an affiliate tracker must handle: transactions flow through Paddle as reseller, revenue arrives net of their fees and taxes, and subscription lifecycle events look different from raw processor webhooks. Tools designed around processor-style APIs get this subtly wrong — crediting gross amounts, missing renewal events, or breaking when Paddle retries a charge.
Sentalong integrates with Paddle the way Paddle actually works. Connect your Paddle account, drop in the tracking script, and referral visits are recorded first-party. When Paddle reports transactions and subscription events, Sentalong matches them to the referring partner and accrues commissions per your rules — percentage or flat, one-time or recurring — against the transaction amounts you actually recognize.
Refunds and voluntary cancellations stop and reverse commissions without manual work. Chargebacks claw back automatically, deducting from future earnings if needed. And because fraud review sits before accrual — self-referrals, duplicate cards, shared IPs, disposable emails — your Paddle program stays clean as it scales.
Payouts run monthly through Stripe Connect after you approve a single statement, with W-9/W-8BEN collection handled before an affiliate ever sees money.
What that means in practice
Merchant-of-record aware
Commission math respects Paddle's transaction structure rather than naively treating it like card-present processing — no gross-vs-net surprises.
Renewals tracked without babysitting
Recurring commissions continue across renewal periods automatically; cancellations stop accrual immediately.
Automatic reversal loop
Refunds reverse commissions on the next statement; paid-out commissions become negative balances recovered from future earnings — visible to the affiliate.
Your portal, your domain
Affiliates experience the program as yours: branded portal on your domain, your terms, your assets. Sentalong stays invisible.
Setup: five steps, one afternoon
- 1
Connect Paddle
Authorize API access so Sentalong receives transaction and subscription lifecycle events for your account.
- 2
Install the one-line tracker
Add a single script tag site-wide. First-party cookies plus server-side session matching record who referred whom.
- 3
Define commission rules
Recurring vs one-time, percentage vs flat, tiers, per-partner rates. Applied consistently to every matched Paddle transaction.
- 4
Recruit and onboard partners
Invite links put affiliates straight into your branded portal with their handle, link, and live stats.
- 5
Approve and pay monthly
One statement approval triggers payouts via Stripe Connect. Tax documentation collected pre-payout keeps accounting clean.
Paddle FAQ
Paddle affiliate questions
Does affiliate tracking work with Paddle's merchant-of-record model?
Yes — that's precisely why the integration matters. Sentalong consumes Paddle's transaction and subscription events as they exist, so commissions, renewals, refunds, and reversals all behave correctly without manual mapping.
Can I offer recurring commissions on Paddle subscriptions?
Yes. Choose recurring when defining terms and affiliates earn on every renewal while the subscription stays active; cancellations stop accrual automatically.
How are refunds and chargebacks handled?
Automatically. Refunds reverse pending commissions; charged-back commissions already paid out convert to negative balances offset against future earnings.
Do my affiliates need Paddle accounts?
No. They receive an invite, pick a handle, and manage everything from your branded portal — links, stats, tax forms, and payout history.
Launch your Paddle affiliate program this week
Free plan to validate, flat $49/mo when it works. No percentage of your commissions — ever.