The Sentalong field notes
Practical guides for the people behind the program. From your first affiliate to your next payout, a little know-how goes a long way.
A practical guide to launching a SaaS affiliate program: commission structures, tracking setup, recruiting affiliates, fraud controls, and payouts — the order that actually works.
Read the guideRecurring or one-time affiliate commissions? Compare cash flow, partner motivation, churn sensitivity, and admin burden — with a decision framework and hybrid patterns that work.
Read guideReal-world SaaS affiliate commission rates: typical percentages for monthly, annual, and enterprise pricing, how to compute yours from unit economics, and rate benchmarks by product type.
Read guideThe complete setup for paying SaaS affiliates through Stripe: commission accrual on invoice events, approval workflows, Stripe Connect payouts, tax forms, and handling refunds without manual reconciliation.
Read guideThe seven affiliate fraud schemes that actually drain SaaS programs — self-referrals, duplicate cards, cookie stuffing and more — with concrete detection signals and prevention workflows.
Read guideA practical recruiting playbook for new SaaS affiliate programs: customer outreach scripts, creator prospecting, agency partnerships, and the pitch assets that convert busy promoters.
Read guideHow affiliate attribution actually works for subscription SaaS: cookie windows, last-click logic, cross-device gaps, ad-blocker survival, and choosing settings you won't regret.
Read guideWhich tax form does each affiliate need? W-9 vs W-8BEN/W-8BEN-E explained for US companies paying partners: when to collect, withholding basics, 1099 prep, and automating the paperwork.
Read guideReal SaaS affiliate program examples — Webflow, Notion, Framer, beehiiv, Shopify and more — analyzed by the structural pattern each one demonstrates, so you can copy the mechanics rather than the marketing.
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